소득수준과 자아해석 유형이 기부행위에 미치는 영향 = The Effects of Income Level and Self-Construal on the Donation

다국어 초록 (Multilingual Abstract)

In this study we examined the effect of income level and self-construal on the donation activities. Especially, we investigated that types of self-construal played an essential moderating role in the relationship between income level and donation activities. According to the results, as income level was increased, consumers` donation amount tended to be increased, but the donation amounts were decreased when the income level was very low. Also, the result of the two-way interaction showed that consumers with interdependent self-construal were more donated than consumers with independent self-construal in the case of high income level or middle income level. But, when income level was low, there was no difference of the types of self-construal in the donation amount.

참고문헌 (Reference)

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