고객이 선호하는 부동산중개서비스 품질요인 결정에 관한 연구 = Customer's preferred real estate brokerage service quality research on factors determining

다국어 초록 (Multilingual Abstract)

For this study, real estate brokerage services to customers how to evaluate quality factors and quality factors important for studying about what is preferred. Real estate brokerage service quality factors, the expertise of brokers, dealers sales skills, a sense of responsibility of traders, brokerage firm's position, whether or not participating were chosen franchise. Looking at the findings, and customer service quality factors, the five kinds of real estate brokers a sense of responsibility to be the most important quality factors were analyzed as a favorite, followed by the expertise of brokers, sales skills brokers, brokerage firm's presence, a franchise analysis of whether the order has been participating. As the results of this study, the traders as traders sense of responsibility and expertise and strive to improve, friendly servece and act as an active intermediarv will need to improve sales skills. Continuous promotion of the brokerage firm's position is shown to be critical, franchise affiliated businesses in order to make use of an efficient information network of the Internet is seen to be in need of improvement. This paper, we have experienced a real estate brokerage contracts require customers a service directly to find out whether the data obtained through interviews with the empirical analysis is Therefore, work-related departments of Ministry of Land and brokerage herein with reference to the Association to take measures to Once you have contributed little bit. Brokerage industry and the traders themselves, as well as the competition is to the straight ahead Do not look at a value for the development of brokerage will be constantly working.

참고문헌 (Reference)

1 김용상, "서비스사회" 대왕사 100-101, 2011

2 정용, "부동산중개협상의 성과와 결정요인에 관한 연구 : 주거 및 상업용 부동산을 중심으로" 영남대학교 대학원 2007

3 정길상, "부동산중개품질이 고객만족과 신뢰 및추천의도에 미치는 영향" 113-116, 2009

4 장성대, "부동산중개업의 서비스요인이 고객만족과 서비스성과에 미치는 영향에 관한 연구" 전주대학교 대학원 2010

5 신광식, "부동산중개업 구성요소와 서비스 가치, 재이용의도, 구전효과와의 관계에 관한 연구" 한국전자통신학회 05 (05): 657-663, 2010

6 이의종, "부동산마케팅에서 구매 및 구매 후 행동에 대한 연구" 한국전자통신학회 05 (05): 457-463, 2010

7 정미애, "부동산거래의 분쟁해결 방안에 대한 연구" 한국전자통신학회 05 (05): 464-470, 2010

8 변병목, "계층화의사결정방법(AHP)에 의한 중개업자의 직무만족도 분석 연구" 영산대학교 대학원 2011