e-learning 서비스 품질과 만족, 재방문, 추천의도 관계에 관한 실증 연구 = An Empirical study of the relationships among e-learning service quality, satisfaction, revisit, and referral

다국어 초록 (Multilingual Abstract)

The educational service of the future focuses on nurturing the key talent advancing the nation, building knowledge-based infrastructure, and supporting various teaching and learning methods through the utilization of the Internet. Particularly e-learning service is increasingly providing educational services anywhere, anytime without space and time limitation. Accordingly in teaching and learning fields, applications of e-learning continue to progress in various ways along with the soaring interest from learners. Therefore, this study intends to explore the relationship between e-learning service quality factors and satisfaction of learners for self-leading learning and self-enrichment, involved in e-learning, as it plays an important role along with traditional education. More specifically, we classify e-learning service quality into factors of learning contents, learning system, learning usefulness and learner perspective and investigate their relationship to learner satisfaction and in turn revisit and positive referral intention from a learner-oriented service quality standpoint.
As a result, we could reveal that all the e-learning service quality factors except for learning usefulness have significantly positive effects on learner satisfaction and that the satisfaction positively affects both learners' revisit and positive referral intentions.

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