The purpose of the study identifies the effect medical tourism service quality of medical tourism, the satisfaction and an intention of the behavior depending on the type of medical tourism in accordance with the purpose of the visit and suggest opini...
The purpose of the study identifies the effect medical tourism service quality of medical tourism, the satisfaction and an intention of the behavior depending on the type of medical tourism in accordance with the purpose of the visit and suggest opinion to improve the quality of medical tourism services through customer satisfaction.
The research results showed significant difference on service quality evaluation among the four group, disease treatment, cosmetic/skin, oriental medicine and health screening and significantly affect to two perceived values, medical value, tourism value. Also perceived value affect to satisfactions and intention of the behavior.