전자상거래의 성공요인과 인터넷서점의 특성이 사용자만족도와 재구매의도에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

This study is about the E-Commerce that has brought big changes on the traditional commerce process in terms of rapidity of transition and efficiency. From the moment of continuous soaring growth, the E-Commerce sector of market is becoming bigger than at any time before, especially, in publishing industry. However, researches about the characteristics of the on-line bookstores do not meet the needs. The reason is that the attributes of internet bookstores are included in the concept of E-Commerce and on-line bookstore is considered as one of the E-Commerce practices.
This paper is intended to study the effects of E-Commerce success factors and on-line bookstore characteristics on customer satisfaction and re-purchasing process. The result of this study is as follows:
First, similar with many preceded studies, the customer satisfaction is revealed to be an important factor of re-purchasing process. Second, the attributes of On-line bookstores and E-Commerce success factors such as price, convenience of searching product, and variety of product have significant impacts on the customer satisfaction.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형 및 가설
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌
• SUMMARY