This study investigates the association between the probability of target achievement and the sensitivity of target to actual performance. Building on prior literature that documents asymmetric ratchet principle, we find that target achievability vari...
This study investigates the association between the probability of target achievement and the sensitivity of target to actual performance. Building on prior literature that documents asymmetric ratchet principle, we find that target achievability varies in the opposite direction depending on whether the target has been met or missed. Our results show that when ratees succeed (fail) in meeting targets, the probability of achieving targets in the following period decreases (increases) with how sensitively target ratchets in response to actual performance. The results largely remain unchanged when we control for alternative target-setting methods. Our study implies that raters should understand the asymmetric nature of target achievability in order to successfully design appropriate benchmark performance in performance evaluation systems.