축제마케팅과 지역발전 = 함평나비축제의 특성과 과제

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경 및 분석의 틀
• 3. 함평나비축제의 태동 및 주요내용
• 4. 함평나비축제의 특징
• 5. 장소자산 구축 및 상품화, 판촉전략
• 6. 함평나비축제의 성공요인과 과제
• 7. 결론
• 참고문헌

참고문헌 (Reference)

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