모바일뱅킹서비스 수용요인에 관한 실증연구 = An Empirical Study on the Factors Influencing the Acceptance of Mobile Banking Services

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경
• 2.1 기술수용모형
• 2.2 계획된 행위이론
• 2.3 모바일뱅킹 관련연구
• 3. 연구설계
• 3.1 연구모형
• 3.2 연구가설
• 3.3 연구변수의 조작적 정의와 측정
• 4. 실증분석 결과 및 논의
• 4.1 자료수집 및 분석방법
• 4.2 측정도구의 신뢰성 및 타당성 분석
• 4.3 연구모형의 적합도 검증
• 4.4 연구가설의 검정
• 4.5 분석결과에 대한 논의
• 5. 결론
• 참고문헌

참고문헌 (Reference)

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