인터넷 구매결정과정에서의 관여도의 조절효과에 관한 연구

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 2.1 관여도 이론
• 2.2 의도기반이론과 구매의도
• Ⅲ. 연구모형 및 가설
• 3.1 연구모형
• 3.2 연구가설
• Ⅳ. 연구방법
• 4.1 측정도구의 개발
• 4.2 자료의 수집 및 응답자 특성
• Ⅴ. 분석 및 결과
• 5.1 측정모델
• 5.2 구조모델
• Ⅵ. 결론
• 6.1 연구결과의 토의
• 6.2 연구의 시사점 및 한계점
• 참고문헌

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