의류판매원의 역할모호성 및 역할갈등이 직무만족과 고객지향성에 미치는 영향 = The effect of Apparel Product Salesperson`s Role Ambiguity and Role Conflict on Job-Satisfaction and Customer Orientation

다국어 초록 (Multilingual Abstract)

The purposes of this study were to observe how the apparel product salesperson`s role ambiguity and role conflict affect their job-satisfaction and customer orientation. Also this study is to analyze the effect of organizational support, senior support and customer support as moderate variable. The subject consists of 194 apparel product salespersons working in department stores and apparel s franchise stores in Seoul and Kyeonggi Province. Date was analyzed by using SPSS 11.0 methods such as reliability analysis and moderated regression analysis. The results were as follows; First, apparel product salesperson` role ambiguity and role conflict influence job-satisfaction. Second, the more satisfied apparel product salespersons are, the bigger the influence of customer orientation is. Third, the more satisfied apparel product salespersons are with their organizational support, the less role ambiguity influences their job-satisfaction. However, role conflict is hardly influenced by organizational support.