한국 방송의 선거보도 특성에 관한 연구: 2007 대통령 선거방송보도를 중심으로 = A Study of Critical Issues in the `07 Presidential Campaign News

다국어 초록 (Multilingual Abstract)

This study examined the 2007 presidential campaign news to monitor the role and function of the Korean networks for improving a deliberative democracy. The evening news of the networks(KBS, MBC, SBS) during the official campaign period was content analysed to answer the issues related to civic journalism, media involvement in news reporting, and fairness. According to the results, there was party logic rather than media logic in producing campaign news, which meant the campaign news was often composed of sacerdotal reporting focused on campaign event. The issue-oriented and nonnegative news, which are the critical issues that the civic journalism proponents have mentioned, was reported a little during the election period. Finally, the study also found there was unequal time assignment among the candidates. Especially, the first runner had more media focus, followed by the ruling party`s candidate.

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