배드민턴 대회 관람객의 관람행동과 만족 및 재관람 의도의 관계

다국어 초록 (Multilingual Abstract)

The purpose of this study was to the structure for spectating behavior and satisfaction of an audience at badminton tournament. The population of this study was badminton spectator in 2007 Yonex Korea Open. Using convenience sampling method 269 participators were asked to respond the survey. The survey consist of 31 questionnaires. 4 questionnaires of socio-demographic variables, 5 questionnaires of spectating behavior, 16 questionnaires about spectating factor, 3 questionnaires about spectators` satisfaction and 3 questionnaires about re-spectating intention. The validity was inspected through the factor analysis with the badminton professionals the sport management professionals and who is consists of 6 persons and Cronbach Alpha Values also was investigated that they were trustworthy comparatively because they were expressed as 762-837. To analyze the data collected for this study SPSS/PC+14.0 was used for factor analysis, frequencies, descriptives, multiple regression analysis. Conclusions from the results of this study are as follows. At the structure for purchase satisfaction, the first, it shows that tournament factor, precipitation factor and leisure factor among the spectating factors influenced on the spectating satisfaction. And the tournament factor, facility factor and leisure factor influenced on the intention of re-spectating. Also it is investigated that the spectating satisfaction seriously influenced on the re-spectating intention. At the investigation for the spectating behavior of a tournament audience, the second, the feeling of movement ranked at the top of the spectating motive with 49.8%, a famous player followed with 41.6% and the external sights 8.6%. And the site purchase led the top with 71.4% at the method to purchase an entrance ticket, almost people spent 30 thousand won (\30,000) to 40 thousand won ( \40,000) as the expenditure for stadium spectating and the expenditure of 100 thousand won ( \100,000) took as much as 5.2%. The checking the tournament is accomplished nearly through others at the top, the event at the tournament site followed with 55.45% and the event status at the stadium.