IPA를 이용한 항공사 선택속성 평가 = 국내항공사를 사례로

다국어 초록 (Multilingual Abstract)

At the point of time of the competition between airlines is severing to attract new customers because of the rising of the number of passengers using planes, it is above all important to find out how passengers feel about the planes and to establish proper marketing strategies. Accordingly, through this study, by finding out the attributes which passengers select airlines and by measuring the satisfaction which they feel about it, domestic airlines can have competitive power among the international airlines. After recent survey with passengers using domestic airlines, this study found out the importance and satisfaction of airlines selection attribute through IPA. The analysis showed that domestic airlines need prompt reforms in services aligned with other airlines, taste and quality of in-flight meals, comfortable seats, in-flight environment, types of airplanes, and airfare, and so on.