항공사 직원이 지각한 공익마케팅 및 기업이미지가 조직몰입에 미치는 영향

다국어 초록 (Multilingual Abstract)

The preceding studies of corporate social marketing have tried to find out economic effectiveness of corporate social marketing, and focused on customer`s response. Those papers have included studies about customer`s perceived image of corporate and corporate`s result of them. However, they overlooked employees` response, as internal consumers, about social marketing. Therefore, this study tried to examine the correlations between employee`s perceived social marketing activity and image of corporate and how they influence to organizational commitment. The employees of airline companies were taken by this paper as a sample group because their companies have done social marketing actively in these days.

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