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1 Kim JC, "와인 알고 마시면 두 배로 즐겁다" Sejong Booksco. Ltd 184-191, 1997
2 Kim JC., "Wine encyclopedia" Sejong Books co. Ltd 543-549, 2006
3 Lockshin, L, "Using productbrand, and purchasing involvement for retailsegmentation" 4 : 171-183, 1997
4 Ko JY, "The selection attributes of the wine wine-related lifestyle approach" 9 (9): 51-67, 2006a
5 Bruwer,J., Li, "Segmentation of the Australianwine market using a wine-related lifestyle approach" 13 (13): 217-242, 2002
6 Lockshin, L, "Segmentation byInvolvement or nationality for global retailing A crossnationalcomparative study of wine shopping behaviours" 12 (12): 223-236, 2001
7 Clarke, "RW. 1979. The effect of product involvementand task definition on anticipated consumer effort Advances in ConsumerResearch" me 10 : 325-328,
8 Charters, "Product involvement and theevaluation of wine qualityQualitative market research" 9 (9): 181-193, 2006
9 Quester, P, "Product Involvement in ConsumerWine Purchasers Its Demographic Determinants andInfluence on Choice Attributes" 8 (8): 37-56, 1996
10 McKinna, "Perceptions andKnowledge with Respect to South Australian Wine Areport on a qualitative and quantitative research program" David McKinna et al. Pty. Ltd.
11 JL. 1985. Measuring the involvement construct, "Journal of Consumer Research" 341-351,
12 Ko JY,, "Importance of wine label informationand perception differences according to consumer groups" 30 (30): 403-420, 2006b
13 Ko JY, "Importance of service marketing on the food serviceindustry" 151-165, 2002
14 Bergadaa, M, "Enduringinvolvement with shopping" 135 : 17-25, 1995
15 Lockshin,L, "Consumer evaluation of retailwine stores" 9 (9): 173-184, 1998
16 Lim JW, "Consumer behavior, 3rdedited" Kyong moon publish co 180-226, 2006
17 Thomas, A, "Behavioral Segmentation: A New Zealand Wine Market Application" 14 (14): 127-138, 2003
18 Hall,J.,, "An Empirical Confirmation ofSegments in the Australian Wine Market" 11 (11): 19-35, 1999
19 Bang JS,, "A study on the wine preferenceaccording to wine consumers’evaluation" 11 (11): 1-16, 2005
20 Bang JS, "A study on the improvement of wine servicequality of aircraft company" 3 (3): 75-90, 2000
21 Kim WS,, "A study of wine consumption and it’s factors" 6 (6): 66-79, 2004
22 Bang JS, "A Study on the history of the KoreanWine Industry" 13 : 111-123, 2001
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