외식업소에 대한 구전 메시지 발신자 신뢰도와 구전효과의 상관성 분석 = A Correlation Analysis between Word-of-Mouth Message Sender Credibility and WOM Effect

참고문헌 (Reference)

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3 Elliot KM, "Understanding consumer-to-consumer influenceon the web" Duke University 2002

4 Kim SH. ., "The influence of product involvement andknowledge on internet WOM" 14 (14): 257-280, 2003

5 Shin SY, "The development of relationship marketing strategythrough service recovery system in restaurants" Yonsei University 2001

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7 Henricks M, "Spread the word" 26 (26): 120-125, 1998

8 Marney J, "Selling in tougues" 100 (100): 14-, 1995

9 Lim BY, "Restaurant Management" Hyungsul Pub 2001

10 Jung IJ, "Hotel & Restaurant Marketing" Hyungsul Pub 1997

11 Silverman G., "Harvesting the power of word of mouth" 30 (30): 14-16, 1997

12 Choi HK, "Building on-line source credibilitymoderators ofthe word-of-mouth effects on the web" Yonsei University 2004