프랜차이즈 본부와 가맹점간의 거래특성이 갈등 및 재무성과에 미치는 영향 = The Effects of Transactional Characteristics on Conflict and Financial Performance between Franchisor and Franchisee

다국어 초록 (Multilingual Abstract)

The purpose of this study is to research the conflict and financial performance which were effected by the transactional characteristics between franchisor and franchisee. I think what we should do firstly for getting the proper solution for controling conflict is to actually understand the true meaning of conflict among distribution channel members. The model is fundamentally made of elements such as environmental dynamism, coercive influence strategy, goal divergence, attractiveness of alternatives, and then the financial performance would be influenced by conflict.This study has been resulted in following;The variables that show significantly to the conflict are coercive influence strategy, goal divergence, and attractiveness of alternatives. In the contrast environmental dynamism hasn’t showed significantly. And we concluded the conflict diminished the financial performance.

참고문헌 (Reference)

1 강보현, "환경의 불확실성이 관계해지의도의 촉진과 완화에 미치는 조절효과에 관한 연구" 34 (34): 1501-1533, 2005

2 이종하오세조, "환경의 동태성이 마케팅경로상의 관료적 구조화와 갈등에 미치는영향" 6 (6): 26-42, 1991

3 이장로, "해외판매법인의 경로파워 및 경로갈등에 관한 연구" 10 (10): 225-261, 1999

4 황의록, "프랜차이즈의 통제와 자율성 부여정도가 프랜차이지의 성과에 미치는 영향에 관한 연구" 4 (4): 161-182, 1999

5 오세조, "프랜차이즈 경영원론" 한국프랜차이즈협회 2005

6 오세조, "프랜차이즈 경로상에서 관계결속에 대한 내부 정치경제적 영향" 19 (19): 47-66, 1990

7 한상린, "유통경로상의 갈등원인 갈등 및 거래성과에 관한 연구" 9 (9): 93-110, 2004

8 박종희, "유통경로상에서의 영향전략 규범 및 관계결속에 관한 연구" 4 (4): 109-135, 1999

9 "in The Structure of Conflict" Academic Press 69-109, 1970

10 "The Use of Influence Strategies in Interfirm Relationships in Interfirm Relationships in Industrial Product Channels" 55 (55): 52-69, 1991

11 "The Theory of Power and Conflict in Channels of Distribution" 48 (48): 9-30, 1984

12 Assael, "The Political Role of Trade Association inDistributive Conflict Resolution" 32 (32): 21-28, 1968

13 "The Exercise of Interfirm Power and Its Repercussions in U Journal of Marketing" 1-10, 1993

14 "The Effects of Satisfaction and Structural Constraints on Retailer Exiting Journal of Retailing" 320-352, 1993

15 "The Effect of Franchisors Communication Service Assistance and Competitive Advantage on Franchisees" 42 (42): 19-36, 2004

16 "The Economic Institutions of Capitalism" The Free Press 1985

17 "The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel" 22 (22): 130-142, 1985

18 Anderson, "Structural Equation Modeling in Practice" 411-423, 1988

19 "Sources and Types of Interchannel Conflict" 55 (55): 61-78, 1979

20 "Power in a Channel of Distribution Journal of Marketing Research" 1974186-193

21 "Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships Journal of Marketing" (ordewier) : 80-93, 1990

22 "Measure of Manifest Conflict in Distribution Channels" 18 (18): 263-274, 1981

23 "Marketing Channels" Prentice Hall 2001

24 "Marketing Channels" Prentice Hall 1996

25 "Long Term Manufacturer Supplier Relationships Do They Pay Off for Supplier Firms?" 59 : 1-16, 1995

26 "Interorganizational Exchange Behavior in Marketing Channels Journal of Marketing" 68-78, 1983b

27 "Interfirm Influence Strategies and Their Application within Distribution Channels" 48 (48): 43-55, 1984

28 "Interdependency Contracting and Relational Behavior in Marketing Channels" 19-38, 1996

29 "Influence Strategy in Marketing Channels Measures and Use in Different Relationships Structure Journal of Marketing Research" 462-473, 1992

30 "Environmental Relationships of the Internal Political Economy of Marketing Channel" 12 (12): 397-414, 1985

31 Achrol,Ravi S, "Environmental Determinants of Decision-Making Uncertainty in Marketing Channels" 25 (25): 36-50, 1988

32 "Distribution Performance and Power Source" 10 (10): 59-65, 1981

33 "Dependence Trust and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations Implications for Managing Global Marketing Operations" 65 : 51-66, 2001

34 "Conflict in Distribution Channels" 156-175, 1969

35 "Conflict and Channel Efficiency Some Conceptual Models for the Decision Maker" 37 (37): 26-30, 1973

36 "Communication The Road to Solid Franchisee Relations" 33 : 28-30, 2001

37 "Buyer Seller Relationships in Business Markets" 36 : 439-460, 1999

38 "Bargaining in an Asymmetrical Power Structure" 45 (45): 104-115, 1981

39 "Antecedents and Consequences of Marketing Managers Conflict Handling Behaviors" 64 : 50-66, 2000

40 "An Exploratory Investigation of Cooperation in a Franchise Channel" 58 (58): 23-45, 1982

41 "2006년 3월 15일 원고 접수"