체면민감성, 자아존중감, 사회적 불안이불확실성 회피에 미치는 영향 = An Analysis of Influences of Chemyon(Social-Face) Sensitivity, Social Anxiety and Self-esteem on Uncertainty Avoidance Tendency

다국어 초록 (Multilingual Abstract)

This study verified psychological variables to have an effect on uncertainty avoidance focusing on Chemyon(Social face) sensitivity, social anxiety and self-esteem, based on Hofstede's uncertainty avoidance. To inspect this study, first, by using a list of questions, measured them, which are Chemyon(Social face) sensitivity, social anxiety and self-esteem. Second, by making uncertainty conditions experimentally, measured uncertainty avoidance. As a result of analyzing into multiple regression analysis, the finding could catch the point that Chemyon(Social face) sensitivity and social anxiety are primary factors to expect uncertainty avoidance but self-esteem is not. These research results show current events. This study find more explicit psychological factors of Hofstede's uncertainty avoidance than before. Even though, Hofstede's study explained that the factors of uncertainty avoidance are caused by just influence on culture and anxiety, through this research found that Chemyon(Social face) sensitivity and social anxiety cause uncertainty avoidance as an important factor. Also, this study verified that prediction of the future on the uncertainty avoidance. In other hand, It is inspected through this study that self-esteem is not a factor of influencing on uncertainty avoidance.

Key Words：uncertainty avoidance, chemyon, social face, self-esteem, social anxiety, culture dimension

국문 초록 (Abstract)

본 연구는 Hofstede의 연구 중 문화차원의 하나인 불확실성 회피차원에 영향을 미치는 심리학적 변인들을 체면민감성, 사회적 불안, 자아존중감 변인을 중심으로 검증하였다. 설문지를 통해 체면민감성, 사회적 불안, 자아존중감을 먼저 측정하고, 불확실성 회피는 불확실성 상황을 실험적으로 조작하여 측정하였다. 회귀분석을 통해 분석한 결과 체면민감성과 사회적 불안은 불확실성 회피를 예측하는 중요한 변인임이 밝혀졌다. 반면, 자아존중감은 불확실성 회피와 무관한 변인으로 밝혀졌다. 본 연구를 통해 불확실성 회피의 원인을 단순히 문화의 차이로만 설명한 Hofstede의 연구가 갖는 순환적 한계를 보완하여 불확실성 회피에 대한 명확한 심리적 원인들을 살펴볼 수 있었다.

주제어：불확실성 회피, 체면민감성, 사회적 불안, 자아존중감, 문화차원

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