시장지향성의 선·후행변수에 관한 연구 = A Study on the Antecedent and Consequent Variables of a Market Orientation

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구설계
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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5 "The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance" 27 (27): 411-427, 1999

6 "The Role of Employee Commitment and Trust in Service Relationships" 14 (14): 36-44, 1996

7 "The Rediscovery of the Marketing Concept" 31 : 9-16, 1988

8 "The Organizational Barriers to Developing Market Orientation" 34 (34): 598-624, 2000

9 "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness" 2 : 237-239, 1998

10 "The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes" 31 : 106-116, 1994

11 "The Impact of Marketing/HR Interactions on Marketing Strategy Implementation" 38 : 73-98, 2004

12 "The Effects of Strategy Type on the Market Orientation -Performance Relationship" 34 : 1-16, 2000

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14 "The Effect of Internal Marketing on Organizational Commitment among Retail Bank Managers" 16 (16): 108-116, 1998

15 "The Customer Concept:The Basis for a New Marketing Paradigm" 4 : 43-76, 1999

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31 "Journal of Marketing" 39-52, 1994

32 "Journal of Marketing" 1-18, 1990

33 "Internal Relationship" Paul Chapman Publishing 55-73, 1996

34 "Internal Marketing: Concepts, Measurement and Application" 11 : 755-768, 1995

35 "Internal Marketing and Organizational Behavior:A Partnership in Developing Customer-conscious Employees at Every Level" 20 : 63-70, 1990

36 "Internal Customers and Internal Suppliers" 33 : 268-280, 1996

37 "Interactions between Marketing and Quality at the SBU level:Influences and Outcomes" 26 (26): 190-208, 1998

38 "Implementing and Measuring the Effectiveness of Internal Marketing" 14 : 325-351, 1998

39 "How Critical is Internal Customer Orientation to Market Orientation?" 51 (51): 11-24, 2001

40 "Does Competitive Environment Moderate the Market Orientation Performance Relationship?" 58 : 46-55, 1994a

41 "Do Internal Departmental Relationships Influence Buyers' Expectations about External Supply Partnerships?" 13 (13): 199-214, 1998

42 "Dimensions and Types of Supervisory Control:Effects on Salesperson Performance and Satisfaction" 60 : 89-105, 1996

43 "Developing A Market Orientation" Sage Publication. 1999

44 "Customer Value: The Next Source for Competitive Advantage" 25 (25): 15-21, 1997

45 "Creating a Market Orientation" 2 : 241-255, 1998

46 "Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employee" 64 : 35-50, 2000

47 "Characteristics of Partnership Success" 135-152, 1994

48 "COMMENTARY:Internal Marketing Issues and Challenges" 37 (37): 1177-1186, 2003

49 "Building a Learning Organization" 71 : 78-91, 1993

50 "Broadening the Market Orientation:An Added Focus on Internal Customer" 30 : 455-467, 1992

51 "Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives" 14 (14): 35-47, 1997

52 "A Large-scale Second-order Structural Equation Model of the Influence of Management Participation on Organizational Planning Benefits" 20 (20): 859-885, 1994

53 "A Framework for Market-based Organizational Learning: Linking Value Knowledge, and Behavior" 25 (25): 305-318, 1997

54 "A Contingency-Based Investigation of Quality Strategy from a Strategic Marketing Perspective" University of Cardiff 1995