국내 골프관광객 만족유형에 따른 해외 골프관광객 유인방안

다국어 초록 (Multilingual Abstract)

This study was intended to find out the plan to reduce an enormous amount of foreign currency outflowing into foreign countries through overseas golfing tourism and meet rapidly increasing demand for domestic golfing tourism qualitatively. For this purpose, this study attempted to present the suggestions over the effective management plan that the domestic golf course should promote to raise golfing tourists` level of satisfaction. As a result of analysis, the following findings were obtained : First, it was found that the higher tangibility of golf course`s service quality had a significant effect on the level of satisfaction, which indicates the need for the development of differentiated facilities and incidental facilities and sustained management of the golf course. And it was found that the higher level of responsiveness had a significant effect on the level of satisfaction, which indicates the need for the construction of the system to resolve customers` discomfort or difficult situation encountered and the importance of CRM using private information. And it was found that the higher level of reliability had a significant effect on the level of satisfaction, which indicates the need to continue to consider the plan to provide service quality above customers` expectation stably. Second, it was found that golfing tourists` higher level of satisfaction had a significant effect on the image of the golf course and on the customers` intention to revisit. At last, it is suggested that there is the need for differentiated service and image marketing that can raise the customer satisfaction of the target market to raise the image and revisit to the resort of golfing tourists.