관광지 스포츠이벤트 서비스환경이 참여자 행동에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study was intended to provided the suggestive points for the effective satisfaction scheme. For this purpose, it attempted to identify what effect participants` perception on the sports event service environment had on the image and their revisit. As a result, the following findings were obtained First, it was found that such service environment variables as comfortableness(beautiful natural environment, clean surrounding environment) and reliability(fame and size of the event, diversity of F&B facilities, parking facilities and accessibility, sufficient lodging facilities) had a very significant effect on the image. Second, it was found that such service environment variables as reliability(fame and size of the event, diversity of F&B facilities, parking facilities and accessibility, sufficient lodging facilities) and convenience(specialized progression of the event, presiding staff`s kindness, speedy discomfort settlement) had a very significant effect on the revisit.