태권도장 경영실태조사를 통한 마케팅 전략 = Taekwondo Stamp Operation Research on Actual State Mortification Marketing Operation

다국어 초록 (Multilingual Abstract)

The research which has conducted over coaches, trainers, and parents to advance Taekwondo education through learning the management of training institution is concluded like this:
First, the great percentage of people interested in Taekwondo training is younger generations 66.53% of elementary of middle school students, and 14.93% of high school students.
Second, the reasons to train Taekwondo are self protection 34.80% and changing personality 16.5% many trainers have learned Taekwondo to protect themselves from crimes.
Third, in research to detect the concern of Taekwondo coaches, 50.70% of coaches possess more than 5 references of Taekwondo education, but 16.5% do not have any. 33.35% think that there is no education for coaches, but 9.33% believe so. As a result, the lack of Taekwondo training.
Fourth, only 15.88% of training institutions are absolutely equipped by Taekwondo facility, but 2.65% are not. Thus, the facility and equipment for Taekwondo training are needed in most places.
After understanding the problems of Taekwondo training, one which may help. First, the city and state government must operate classes for Taekwondo coaches such as course for elementary physical education, old age, respiration of dan-qian, qi-gong, and Taekwondo gymnastics.
Second, By creating influential training methods such as, humanity and leadership training and courses designed to educate Taekwondo martial arts, each institution must be conducting morning Taekwondo classes in public places, operating the benefits of Taekwondo training.
Fourth, Each institution must provide better services to trainers by correcting the crucial problems.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과분석 및 고찰
• Ⅴ. 결론
• 참고문헌