스포츠 참가자의 라이프스타일 특성과 서비스 만족의 관계 = Relationships between Lifestyle Characteristics and Service Satisfaction of the Sport Participance

다국어 초록 (Multilingual Abstract)

The analysis of the customers' mind is crucial in the modern society where marketing strategy is very important for the satisfaction of the customers. the purpose of this study was investigating the relationship between lifestyle characteristics and service satisfaction of sports center customer.
To achieve this purpose, the population of this study are the participants of the swimming pool, bowling center, fitness club and golf club among the commercial sports center in Jeonju, Jeollabugdo. They are chosen by the multi-stage stratified random sampling considering the events and region. The valid samples are 420 persons at last among 500 persons except the 80 persons whose validity are determined low.
To analyze the data, frequency analysis, factor analysis, t-test, ANOVA, regression analysis and covariance structural analysis are used in this study.
In this study, those following results are gathered by analysing the data through above approaches.
First, According to the background variation of the sports participator; material service to income, personal service to educational level and occupation, systematic service to sex and educational level, there are significant service satisfactions.
Second, Lifestyle characteristics of the sports participator influence on service satisfactions significantly; persuit of the trend, social contact, nervousness and individualism influence on personal service social contact, persuit of the trend, nervousness and sentimentalism on systematic service and the other variations on material service.