서비스 가치 관점에서의 e-정보서비스 사용 의도에 관한 연구 = Determinants of the intention to use information services

다국어 초록 (Multilingual Abstract)

Recently, many e-business companies started to charge fees to the use of information contents service. However, little is known about how users evaluate and determine to purchase information services. Past technology adoption research has focused primarily on the positive utility gains side, focusing on usefulness and ease of use. Purchase of e-service, however, involves not only the position utilities but also negative utilities. This research uses the service value model(SVM) and explains user`s intention of purchasing a new information service. Based on the Perceived Value Framework, this research investigates the impacts of the service quality and the fee charge on the user`s perceived service value and further on user`s intention of adopting the e-service. One of the most important postulations of this research is that both service quality and the fee charge influence user`s intention through affecting the user`s perceived service value. This research presences a conceptual model of users` e-service evaluation process. The conceptual framework provides a basis for understanding how perceptions of quality and sacrifice influence value perceptions and purchase intentions. The results of an empirical research suggest that the both service quality and fee charge have influences on the perceived service value. However, they do not directly affect user`s intention to purchase the e-service. They affect user`s intention to purchase through affecting the perceived service value. In conclusion, this research provides a base to build on for other research studying use intention model of new e-service.

참고문헌 (Reference)

1 "정보기술수용 모형" 1992

2 "인터넷 포털 사이트에 대한 사용자 평가측정 도구의 개발" 6 (6): 127-148, 2001

3 "인터넷 오락 서비스의 유용성, 용이성, 명성, 그리고 유료화가 그 서비스 사용에 미치는 영향" 13 (13): 85-106, 2003

4 "인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석" 11 (11): 23-55, 2001

5 "인터넷 쇼핑몰의 정보기술적 특성이 사용자의 방문 및 이용 빈도에 미치는 영향" 13 (13): 2003

6 "웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법" 29 (29): 353-376, 2000

7 "서비스 품질과 서비스 가치" 1 (1): 77-99, 1999

8 "디지털 경제시대의 경영정보시스템" 306-, 2002

9 "가상 상점의 서비스 품질 측정" 17 (17): 131-145, 2000

10 Franz, "and the Usefulness of InfKraemer The Usefulness of Computer-Based Information to Public Managers" ement : 129-148, 1993

11 "and consumers' perceptions of quality Journal of Marketing" 199318-35

12 "an examination of the stability of a numerical comparative scale International Review of Retail" 427-443, 1994

13 Davis, "User acceptance of computer technology a comparison of two theoretical models" 982-1003, 1989

14 "Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations Journal of Marketing Research Vol" 1-19, 1985

15 "Towards an understanding of the behavioral intention to use a web site" 20 (20): 2000

16 "Toward a Conceptual Model of Utilization" 124 329-, 19911986

17 "Time Flies When You're Having Fun Cognitive Absorption and Beliefs About Information Technology Usage" 24 (24): 665-694, 2000

18 "The technology acceptance model and the world wide wed Decision" 29 (29): 269-282, 2000

19 Dirks, Kurt T, "The Role of Trust in Organizational Settings" 12 (12): 450-467, 2001

20 "The Role of Risk in Consumer Behavior Journal of Marketing" 1974

21 "The Price-Choice Relationship: A Contingent Processing Approach" 33 (33): 207-219, 1995

22 "The Nature and Determinants of Customer Expectations of Service" 91-113,

23 "Testing the Technology Acceptance Model Across Cultures: A Three Country Study" 33 (33): 1-11, 1997

24 Igbaria, M.,, "Testing the Determinants of Microcomputer Usage via a Structural Equation Model" 11 (11): 87-114, 1995

25 "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality Implications for Further Research Journal of Marketing" 111-124,

26 "Re-examining Perceived Ease of Use and Usefulness" 517-525, 1993

27 Eighmey. John, "Profiling User Responses to Commercial Web Sites" 37 (37): 59-67, 1997

28 Davis, "Perceived Ease of Use and User Acceptance of Information Technology" 319-340, 1989

29 "Organizational Factors Affecting the Success of End-User Computing Journal of Management Information Systems" 65-80, 1986

30 "Measuring System Usage: Implications for IS Theory Testing"" 41 (41): 1328-1342, 1995

31 Cronin, "Journal of Marketing" 55-68,

32 Featherman Mauricio. S, "Extending the Technology Acceptance Model by Inclusion of Perceived Risk" 758-760, 2001

33 "Extending the TAM for a world wide web context" 38 (38): 217-230, 2001

34 "Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce" 38 (38): 23-34, 2000

35 "Empirical Evaluation of the Revised Technology Acceptance Model" 42 (42): 85-92, 1996

36 Dodds, "Effects of Price Brand and Store Information on Buyers' Product Evaluations Journal of Marketing Research" 307-319, 1991

37 "Ease of Use and Usage of Information Technology" 227-247, 1992

38 "Discretionary use of Personal computers by knowledge workers testing of a social psychology theoretical model" 14 (14): 215-228, 1995

39 Gale, "Creating Quality and Service That Customers Can See" The Free Press 1994

40 "Consumer Trust in an Internet Store Journal of Computer Mediated Communication" 5 (5): 1-35, 1999

41 Jacoby, "Consumer Response to Price in Moving Ahead with Attitude Research" 73-86, 1977

42 "Consumer Reactions to Electronic Shopping on the World Wide Web" 1 (1): 59-88, 1997

43 "Consumer Perceptions of Price A Means-End Model and Synthesis of Evidence Journal of Marketing" 2-21, 1988

44 "Consumer Perceived Risk: Conceptualisations and Models" 33 (33): 163-195, 1999

45 Heskett, "Changing the Rules of the Game" The Free Press 1990

46 Davis, "An Experimental Investigation of the Roles of Computer Interface and Training Methods" 61-85, 1993

47 "A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies" 46 (46): 2-, 2000

48 "A Review of the Empirical Literature" 966-979, 1979

49 "A Review of the Empirical Literature" 966-979, 1979

50 "A Multistage Model of Customers' Assessments of Service Quality and Value Journal of Consumer Research" 113-122, 1991

51 "A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality Journal of Retailing" spring1988

52 "A Conceptual Model of Service Quality and Its Implications for Future Research Journal of Marketing Vol" 41-50,

53 "A Comparative Anlaysis of Three Consumer Decision Strategies Journal of Consumer Research" 29-37, 1975