자기지역 이미지에 근거한 관광목적지 이미지 형성과정 = Destination Image Formation Based on Residents' Local Image

다국어 초록 (Multilingual Abstract)

This study explored the image formation on a destination in relation to a
self-image bias hypothesis. Two assumptions were used: first, there is no
common dimension of images over diverse destinations; and second, tourism
images might be based on local area images of the tourists. According to
image polarization levels, three hypotheses were induced to explain the
tourism image formation process. A total of 100 university students,
potential tourists, participated in the experiment. The results revealed that
the data supported three hypotheses. These findings imply that the more an
element contributes to explaining the polarized image dimension of the
tourist’s home country, the more it takes on a central role in the formation
of images of different destinations.

참고문헌 (Reference)

1 "한국 관광지 이미지 측정척도의 개발" 20 (20): 80-95, 1997

2 "지역축제의 이미지 측정척도 개발에 관한 연구" 22 (22): 243-261, 1999

3 "자기상과 우울이 대인지각에 미치는 영향" 1991

4 "국립공원방문자의 관광이미지 구성요인" 21 (21): 231-249, 1997

5 "관광지의 정서적 이미지 척도 개발 연구" 2 (2): 149-163, 2000

6 "관광지 정서적 이미지 척도 개발" 25 (25): 13-32, 2002

7 "관광지 이미지 측정에 관한 연구" 21 (21): 53-65, 1998

8 "and repeat visitors to the lower Rio GrandeValley Journal of Travel Research" 1991

9 "What is in an image? Journal of Consumer Marketing" 1985

10 "Use of cognitive maps to determine perceived tourismregion" 1987

11 "University of Illinois" 1957

12 "Univ of TexasAustin Press" 1972

13 "U.S international pleasure travelers’ images of four mediterranean destinations: a comparison of visitors and nonvisitors" 38 : 144-152, 1999b

14 "The role of awareness and familiarity with a destination: The central Florida case" 35 : 21-27, 1995

15 "The psychology of personal constructs" 1955

16 "Studies in the socio-environmental psychology of tourism Annals of Tourism Research" 1984

17 "Self-image bias in person perception" 1983

18 "Self-concept in consumer Behavior Journal of Consumer Research" 1982

19 "Pictorial element of destinationin image formation" 24 : 537-565, 1997

20 "Journal of Travel andTourism marketing" 1993191~215

21 "Journal of Tourism Studies" 1991

22 "Journal of Environmental Psychology" 1984

23 "Journal of ConsumerResearch" 1988

24 "Industry and Tourism to Cities" The Free Press 1993

25 "Holiday destination image-the problem of assessment anexample developed in Menorca" 1986

26 "Handbook of EnvironmentalPsychology" John Wiley and Sons 1987

27 "Free elicitation of descriptive adjective for tourismimage assessment Journal of Travel Research" 1990

28 "Forming impression of personality" 1946

29 "Five aspects of tourism images: a review" 1 (1): 79-92, 2000

30 "Evaluative images and tourism : the use of personal constructs to describe the structure of destination images" 36 : 65-69, 1998

31 "Evaluative constructs of domestic tourist places" 33 : 272-286, 1995

32 "Appraisive images of tourist areas anapplication of personal constructs" 1993

33 "Annals of TourismResearch" 1992

34 "An assessment of the image of Mexico as a vacationdestination and the influence of geographical location upon thatimage Journal of Travel Research" 197918~23

35 "An analysis of state image changeover twelve-year period Journal of Travel Research" 19871971-1983

36 "Affective quality attributed to environments" 1981

37 "Affective images of tourism destinations" 35 : 11-15, 1997

38 "A repertory grid analysis of Austria’simage as a summer vacation destination Journal of Travel Research" 1989

39 "A model of destination imageformation" 26 : 868-897, 1999a