1 "전자상점 수용모형에 관한 실증적 연구: 전자서점의 사례를 중심으로" 14 (14): 165-183, 2004
2 "전자상거래와 전통적 상거래에서 고객이 지각한 가치 비교" 10 (10): 159-180, 2000
3 "인터넷쇼핑몰에서 고객가치와 전환장벽이 재구매 의도에 미치는 영향에 관한 연구" 14 (14): 185-209, 2004
4 "웹의 상호작용 특성을 반영한 정보기술수용모형" 12 (12): 55-75, 2002
5 "사회과학조사방법론" 법문사 1999
6 "사용자 특성이 인터넷 쇼핑몰 이용에 미치는 영향에 관한 실증적 연구" 27 (27): 149-165, 2002
7 "기업과 소비자간(B-to-C) 전자상거래에서 소비자 신뢰형성 요인에 관한 질적 연구" 13 (13): 207-234, 2002
8 "기업 정보기술 투자의 통합 성과모형에 대한 실증연구" 13 (13): 119-140, 2003
9 "고객재구매의도 결정요인에 관한 연구: 고객가치, 고객만족, 전환비용, 대안의 매력도" 17 (17): 25-55, 2002
10 "고객가치: 개념, 구성요소 및 창출전략" 충북대학교 14 (14): 239-267, 2002
1 "전자상점 수용모형에 관한 실증적 연구: 전자서점의 사례를 중심으로" 14 (14): 165-183, 2004
2 "전자상거래와 전통적 상거래에서 고객이 지각한 가치 비교" 10 (10): 159-180, 2000
3 "인터넷쇼핑몰에서 고객가치와 전환장벽이 재구매 의도에 미치는 영향에 관한 연구" 14 (14): 185-209, 2004
4 "웹의 상호작용 특성을 반영한 정보기술수용모형" 12 (12): 55-75, 2002
5 "사회과학조사방법론" 법문사 1999
6 "사용자 특성이 인터넷 쇼핑몰 이용에 미치는 영향에 관한 실증적 연구" 27 (27): 149-165, 2002
7 "기업과 소비자간(B-to-C) 전자상거래에서 소비자 신뢰형성 요인에 관한 질적 연구" 13 (13): 207-234, 2002
8 "기업 정보기술 투자의 통합 성과모형에 대한 실증연구" 13 (13): 119-140, 2003
9 "고객재구매의도 결정요인에 관한 연구: 고객가치, 고객만족, 전환비용, 대안의 매력도" 17 (17): 25-55, 2002
10 "고객가치: 개념, 구성요소 및 창출전략" 충북대학교 14 (14): 239-267, 2002
11 "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구" 17 (17): 73-95, 2002
12 "Why Do People Information Technology? A Critical Review of the Technology Acceptance" 40 : 191-204, 2003
13 "Value and Information-Concepts and Issues for Management" 37 (37): 643-656, 1999
14 "Value Creation in E-Business" 22 : 493-520, 2001
15 "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models" 35 (35): 982-1003, 1989
16 "Trust and e-commerce: a study of consumer perceptions" 2 : 203-215, 2003
17 "Trust and TAM in Online Shopping: An Integrated Model" 27 (27): 51-90, 2003
18 "The Value of Internet Commerce to the Customer" 45 (45): 533-542, 1999
19 "The Real Value of Online Communities" 74 : 134-141, 1996
20 "The Nature of Value Created by UK Online Grocery Retailers" 25 (25): 279-289, 2001
21 "The Nature of Customer Value: An Axiology of Services in the Consumption Experience, in Service Quality" Sage Publications 21-71, 1994
22 "Strategies for Value Creation in E-Commerce: Best Practice in Europe" 18 (18): 463-475, 2000
23 "Strategic Value Configuration Logics and the ‘New' Economy: a Service Economy Revolution?" 12 (12): 70-83, 2001
24 "SERVQUAL: Review, Critique, Research Agenda" 30 (30): 8-32, 1996
25 "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality" 64 : 12-40, 1988
26 "Rethinking Paradigms of Service-Service in a Virtual Environment" 23 (23): 88-104, 2003
27 "Reflections on Gaining Competitive Advantage Through Customer Value" 25 (25): 154-161, 1997
28 "Real Strategies for Virtual Organizing" 40 (40): 33-48, 1998
29 "Personalization and Web communities" 21 (21): 91-97, 2003
30 "Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology" 13 (13): 319-340, 1989
31 "On-line trust: concepts, evolving themes, a model" 58 : 737-758, 2003
32 "Net Gain: Expanding Markets through virtual Communities" 13 (13): 56-65, 1999
33 "Measuring Customer-Perceived Value in Business Markets" 30 : 525-540, 2001
34 "LISEREL: 구조방정식모델" 영지문화사 1999
35 "Intermediaries Personalize Information Streams" 43 (43): 96-101, 2000
36 "Implementing Value Strategy through the Value Chain" 38 (38): 160-178, 2000
37 "How Increasing Value to Customers Improves Business Results" 42 (42): 27-36, 2000
38 "Gaining competitive advantage through customer value oriented management" 18 (18): 41-53, 2001
39 "Factors Influencing the Usage of Websites: the Case of a Generic Portal in The Netherlands" 40 : 541-549, 2003
40 "Extending the TAM for a World-Wide-Web Context" 38 : 217-230, 2001
41 "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment" 77 : 39-56, 2001
42 Chen, L, "Enticing Online Consumers: An Extended Technology Acceptance Perspective" 39 : 705-719, 2002
43 "Empirical Research in On-line Trust: A Review and Critical Assessment" 58 : 783-812, 2003
44 "Effect of Trust on Customer Acceptance of Internet Banking" 1 : 247-263, 2002
45 "E-commerce Web Site Design: Strategies and Models" 9 (9): 5-12, 2001
46 "E-Change: Charting a Path towards Sustainable e-Strategies" 10 : 403-418, 2001
47 "Customer-Perceived Value in Industrial Contexts" 15 (15): 122-140, 2000
48 "Customer value management" 49 (49): 67-70, 2000
49 "Customer Value: The Next Source for Competitive Advantage" 25 (25): 139-153, 1997
50 "Customer Perceived Value: A Substitute for Satisfaction in Business Markets?" 17 (17): 107-118, 2002
51 "Creating Value in the Online Consumer Marketplace" Mainspring 1999
52 "Creating Customer Value in Online Grocery Shopping" 30 (30): 211-220, 2002
53 "Creating Customer Value - the Path to Sustainable Competition Advantage" Thomson Execution Press(A Division of South-Western College Publishing) 1-13, 1994
54 "Create Value from Values: The Purpose of Business is Greater than Profits" CIO.com(htttp:// www.cio.com). 15 : 2002
55 "Consumer Trust in an Internet Store" 1 (1): 45-71, 2000
56 "Consumer Reactions to Electronic Shopping on the World Wide Web" 1 (1): 59-88, 1997
57 "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence" 52 : 2-22, 1988
58 "Consumer Perceived Value: The Development of a Multiple Item Scale" 77 : 203-220, 2001
59 "Construct Validity: A Review of Basic Issues and Marketing Practices" 8 : 133-145, 1981
60 "Co- opting Customer Competence" 79-87, 2000
61 "Business Value of Information Technology: A Study of Electronic Data Interchange" 19 (19): 137-156, 1995
62 "Building R-Trust" 37 (37): 40-41, 2003
63 "Beyond Better Products: Capturing Value in Customer Interactions" 35-42, 2002
64 "An Empirical Study on Predicting User Acceptance of e-Shopping on the Web" 41 : 351-368, 2004
65 "A Technology Acceptance Model for Empirically Testing New End- User Information Systems: Theory and Results" Sloan School of Management, MIT 1986
66 "A Proposed Model of e-Trust for Electronic Banking" 23 : 847-860, 2003
67 "A Model of contextual antecedents and exchange outcomes of customer value: An empirical investigation into the catalog and Internet shopping context" University of Georgia Institute of Technology 1997
68 "A Conceptual Model of Perceived Customer Value in E-commerce: A Preliminary Investigation" 20 (20): 323-347, 2003