레스토랑 물리적 환경지각이 소비자의 태도형성에 미치는 영향 = 심리반응의 중개역할

다국어 초록 (Multilingual Abstract)

This research examines how various dimensions of physical environments influence patrons` psychological responses(especially cognitive judgement) in the restaurant service environment, and how these cognitive judgement, in turn, influence patrons` restaurant attitudes. The result of empirical research indicates that restaurant physical environments have a significant effect patrons` cognitive judgement, and that these psychological experiences serve as critical mediators in the restaurant physical environments-store attitudes relationship. However, the effects of restaurant physical environments on patrons` cognitive judgement and store attitudes varied with the dimensions of physical environments.