아시아지역 크루즈산업 활성화 방안에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate how the host country should develop the cruise industry in order to join flourishing business as a tourism industry in Korea. The current study examined related literature finding out the number of factors to meet future users' preferences and expectations. Based on examined factors, the study investigated the same dimensions in Korean future cruise industry, the quota sampling method with disproportionate stratified sampling, from three different countries, was used in this study, in which a sample of 535 respondents was selected. The rationale for sample selection was that the different group of respondents might present heterogeneous users showing different preferences and expectations. The data collected in-coming gate in Korea. The survey instrument consisted of a four-page questionnaire asking respondents a number of questions regarding their intention, preferences, and expectations toward future cruise travel.<br/>
The factor analysis and logistic regression statistical tools were employed to find out the future users' preferences and expectation. The result of study showed that a certain number of factors were statistically significant on the future users' cruise travel intention. It can be concluded from the results that respondents expected a certain number of factors when the cruise travel launched in Korea.