이동통신서비스의 기업능력, 경쟁전략 및 경쟁우위의 영향관계에 관한 탐색적 연구 = An Exploratory Study on the Relationship between Firm Capabilities, Competitive Strategies and Competitive Advantage of Mobile Telecommunication Services

다국어 초록 (Multilingual Abstract)

Recently domestic mobile carriers have been engaged in heated battles for survival as the market is now rapidly approaching its maturity phase, and the launch of 30 service combined with the introduction of mobile number portability is dramatically reshaping the market landscape. The mobile carriers may have to create and maintain their competitive advantage based on their core capabilities and differentiated strategies, which will lead continuous survival and profits of the firm.
This paper investigated competitiveness factors among mobile carriers, and analyzed the relationships of firm capabilities, competitive strategies and competitive advantage. We found that core capabilities and competitive strategies affecting competitive advantage are different from each carrier. Finally, we discussed strategic implications for carriers to increase their competitiveness.

목차 (Table of Contents)

• Abstract
• 1.서론
• 2.이론적 배경
• 3.연구가설 및 모형
• 4.연구 방법
• 5.연구 결과
• 6.결론 및 후속 연구방향
• 참고문헌

참고문헌 (Reference)

1 "환경변화에 대비한 우편사업의 핵심역량 분석" 정보통신정책연구원 2003-12, 2003.12

2 "한국 중소기업의 전략 유형：특성 및 성과" 14 (14): 3-37, 1992

3 "중소 합성직물 수출기업의 지속적 경쟁우위모형：경쟁력 결정요인의 인과관계분석" 20 (20): 91-111, 1998

4 "제조업의 균형경쟁력 지수개발" 2002-8, 2002.8

5 "전략적 환경적응력과 조직내부적 적합성이 중소기업의 성과에 미치는 영향" 25 (25): 127-153, 2003

6 "전략 및 구조요인이 중소기업 성과에 미치는 영향 중소기업연구" 25 (25): 127-153, 2003

7 "우리나라 통신산업의 경쟁력분석：한국통신을 중심으로" 2 (2): 77-104, 1995

8 "우리나라 정보통신 기기산업의 기업역량 - 전략 - 성과간의 관계에 관한 실증연구" 충남대학교 경영경제연구소 25 (25): 151-172, 2002

9 "연구 도구의 신뢰성 및 타당성에 대한 메타분석：우리 나라 경영정보학 연구를 중심으로" 11 (11): 81-98, 2001

10 "모바일 컨버전스 시대의 경쟁우위 확보전략" (756) : 25-29, 2003.12

11 "대형할인점에 대응하는 중소 소매점의 경쟁전략, 마케팅 역량 그리고 소매성과" 8 (8): 91-116, 2003

12 "기업의 경쟁우위를 위한 전략과 성과：선행변수로서 역량의 역할" 4 (4): 93-118, 1999

13 "기업능력의 변화 다이나믹스" 3 (3): 74-108, 2003

14 "글로벌 경쟁시대의 경영전략" 박영사 2002.

15 "국내 통신사업자의 마케팅 핵심역량 분석 - 방법론 개발을 위한 접근" 6 (6): 65-90, 1999

16 "광주지역 수출중소기업의 국제경쟁력 제고방안에 관한 실증적 연구" 20 (20): 165-189, 1995

17 "가상시장에서 Porter의 경쟁우위전략：온라인 기업과 온-오프라인 기업간 비교를 중심으로" 12 (12): 173-192, 2002

18 "Wharton on Dynamic Competitive Strategy" Wiley 1997

19 "The effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in the Korean Mobile Telecommunication Services" 28 (28): 145-159, 2004

20 "The Satisficing Principle in Capability Learning" 21 (21): 981-996, 2000

21 "The Relationship between Strategic Type and Firm Capabilities in Chinese Firms" 20 (20): 514-533, 2003

22 "The Relation of Traits, Competences, Vision, Motivation, and Strategy to Venture Growth" The University of Maryland 1994.

23 "The Delphi Method as a Research Tool：An Example, Design Considerations and Applications" 42 (42): 15-29, 2004

24 "The Cornerstones of Competitive Advantage：A Resource-Based View" 14 (14): 179-191, 1993

25 "The Core Competencies of the Corporation" 68 (68): 79-91, 1990

26 "Technology Strategy and Software New Ventures Performance：Exploring the Moderating Effect of the Competitive Environment" 15 (15): 135-173, 1999

27 "Sustainable Competitive Advantage in Service Industries：A Conceptual Model and Research Propositions" 57 (57): 83-99, 1993

28 "Stratgic Capabilities which Lead to Management Consulting Success" 38 (38): 24-33, 2000

29 "Strategy Formulation：Analytical Concepts" 1978.

30 "Strategies for Securing Competitiveness of Korean IMT-2000 Service Industry" 2001.

31 "Strategic Types, Distinctive Marketing Competencies and Organizational Performance：A Multiple-Measures-Based Study" 11 (11): 365-83, 1990

32 "Strategic Assets and Organization Rent" 14 (14): 33-46, 1993

33 "Specificaiton of a capability -based IT classification framework" 39 (39): 647-758, 2002

34 "Retailing Strategies for Today’s Mature Marketplace" 7 (7): 45-56, 1987

35 "Research Note：How Valuable are Organizational Capabilities?" 15 (15): 143-152, 1994

36 "Putting the Service Profit Chain to Work" 72 (72): 164-174, 1994

37 "Psychological Perspectives on Entrepreneurship：Cognitive and Social Factors in Entrepreneurs’ Success" 9 (9): 15-18, 2000

38 "Porter’s Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance" 27 (27): 467-488, 1984

39 "Organizational Strategy" McGraw-Hill 1978.

40 "Niche Strategy-Planning Focus Synergy in Technological, Entrepreneur and Firms" 601-615, 1996

41 "Multivariate Data Analysis with Readings,4th edition" Prentice- Hall 1998

42 "Measuring Competence? Exploring Firm Effects in Pharmaceutical Research" 15 (15): 61-83, 1994

43 "Managing Assets and Skills ：The Key to a Sustainable Competition Advantage" 31 (31): 91-106, 1989

44 "Learning from the Failure：Experiences in the Korean Telecommunications Markets" 2004

45 "Information Technology as Ccompetitive Advantage：The Role of Human, Business, and Technology Resources" 18 (18): 697-713, 1997

46 "IT 환경자원이 IT 성과와 지속적인 경쟁우위에 미치는 영향에 관한 실증연구" 10 (10): 107-122, 2000

47 "Gaining and Sustaining Competitive Advantage" Addison-Wesley Publishing Company, Inc., 1997

48 "Firm Resources and Sustained Competitive Advantage" 17 (17): 99-120, 1991

49 "Dynamic Capabilities and Strategic Management" 18 (18): 509-533, 1997

50 "Corporate Distinctive Competence, Strategy, Industry and Performance" 6 (6): 273-293, 1985

51 "Construct Validity：A Review of Basic Issues and Marketing Practices" 18 (18): 133-145, 1981

52 "Competitive Strategy：Techniques for Analyzing Industries and Companies" New York：Free Press 1980.

53 "Competitive Strategy：Creating and Sustaining Superior Performance" Free Press 1985.

54 "Competition in Korean Mobile Telecommunications Market：Business Strategy and Regulatory Environment" 25 (25): 125-138, 2001

55 "Competing on Resources" 73 (73): 118-128, 1995

56 "Competing on Capabilities：The New Rules of Corporate Strategy" 70 (70): 57-68, 1992

57 "CDMA 성공요인 실증 분석" 12 (12): 101-110, 2002

58 "Assessing Advantage：A Framework for Diagnosing Competitive Superiority" 52 (52): 1-20, 1988

59 "A Resource-Based View of the Firm" 5 (5): 171-180, 1984

60 "A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage" 14 (14): 607-618, 1993

61 "21세기를 위한 전략경영" 2002

62 "2003 정보통신산업동향" -12, 2003

63 "2003 정보통신기술 산업전망" 2003