호텔 서비스제공자의 지각된 친사회적 행동이 시장성과와 품질성과에 미치는 영향

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 조사설계
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

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2 박동균, "호텔 고객의 지각된 품질과 가치, 만족, 애호도, 재이용 의도간의 관계 연구." 15 (15): 283-302, 2003

3 이용기, "고객접점 종업원의 친사회적 행동에 대한 고객지각이 종업원 서비스품질 평가 고객만족과 고객의 자발적 행동에 미치는 영향" 16 (16): 105-125, 2001

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