일본,중국 유학생의 한국음식에 대한 기호도 및 한식당의 개선방안에 관한 연구 = Research on Korean Food Preference and the Improvement of Korean Restaurants for Japanese and Chinese Students in Korea

다국어 초록 (Multilingual Abstract)

The purpose of this research is to analyze the preference of Korean food and the satisfaction level with the service of Korean restaurants for Japanese and Chinese students in Korea. Self administered questionnaires were collected from 204 Japanese and Chinese students in Korea. The data were statistically analysed using t-test, one-way ANOVA and their correlation. The most preferred Korean foods were Bulgogi, Kimgui, Haemul-pajun, Kalbi-tang, Bibimbap, Youkgaejang, Ssalbap, and Aehobarkjeon, in that order. Female students liked Korean food more than male students (p<0.O5), and Japanese students more than Chinese students (p<0.001). Of foreign students, 44.3% replied that they had learned about Korean food at school, and 34.48% tried to cook Korean food at home. The foreign students answered that hygiene and cleanness were the most important factors to be improved for Korean restaurant. Other factors to be improved are the variety of menus, price level, taste, service, atmospheres, and quantity, in that order. Korean restaurants should strive to provide a high level of service and improved quality of Korean food, not only to foreign students, but also to other foreigners and tourists to present good image of Korea.