Strategic typology is a useful tool for categorizing as well as understanding the types of strategies to be followed by organizations. A sample of 97 new ventures was classified into four strategic scope/strategic vector. Sample companies that are the...
Strategic typology is a useful tool for categorizing as well as understanding the types of strategies to be followed by organizations. A sample of 97 new ventures was classified into four strategic scope/strategic vector. Sample companies that are the members of the Korean Venture Association, are selected as subjects. The data of venture business among them are collected by direct interview and mail survey. The statistical techniques that are used to test proposition were ANOVA. Venture strategy archetypes that can tended to be distinguished along strategic scope and vector. The archetypes of venture strategy differ with product substitution, venture differentiation, competitive situation, government support, and venture performance. In this respect, this study may help that Korean venture businesses can build their own strategy, and provide with more knowledge for the growth of venture businesses.