스키활동에서 위험지각과 감정적 반응이 만족에 미치는 영향 = The Effect of Users’ Perceived Risk and Emotional Response on Satisfaction in Skiing

다국어 초록 (Multilingual Abstract)

This study tested the structural equation model among skiers’ perceived risks,　perceived performance,　emotional response,　and　overall satisfaction.　 The model consisted of 5 latent constructs and 8-path hypothesis, based on 315 questionnaires completed by skiers of Phoenix Park and Sungwoo Ski Resort in Korea. Skiers’ positive emotional response and perceived performance　 were found to be negatively influenced by 　perceived risk,　 and overall satisfaction　 was closely influenced by 　positive emotional response.　 Likewise, perceived performance　was negatively influenced by negative emotional response.　Nonetheless, the hypothesized path relationships between perceived risk　 and 　negative emotional response　 and between 　perceived performance　 and 　positive and negative emotional response　 were rejected. In conclusion, the skiers’ perceived risk and emotional experience could be useful in formulating management strategies for ski resorts and in understanding skiing activities.