외식기업의 서비스 품질과 지불가격과의 영향관계 = Effect Relationship of Service Quality and Payment Price of Eating Out Enterprise

다국어 초록 (Multilingual Abstract)

The purpose of this study was to find out the service quality composition factor and observe the effect relationship of service quality composition factor and customer payment price. Hour scope of research 2003 in standard. The customer who visits the restaurant it measured a service quality and a payment price in the object. The analysis method in order to analyze the sample executed a frequency analysis. In order to grasp the integral part of service quality it executed a reliability analysis and a factor analysis. It used regression analysis and it analyzed the effect relationship of payment price and service quality. The results were as follows. In the case of maximum accommodating price the physical environment and the essential service and influence factors. In smallest accommodating price the service quality composition is not the influence factor. With lunch accommodating price it was found that the customer layer and the customer approach have influences. Analyses result it presented a discrimination strategy with current events point. And physical environment use it presented the necessity of the strategy it will be able to appropriate a high price.