부동산투자회사에 대한 투자자의 정보탐색활동에 관한 연구 -정보의 속성과 원천을 중심으로- = A Study on the Indirect Investors` Information Search in Real Estate Investment Trusts

다국어 초록 (Multilingual Abstract)

This paper is an attempt to investigate indirect investors` information search in REITs. This research examined into information quantities and qualities. the variables is measured degree, depth, attribute, content, direction, source, media of information search and comparative commodities. The result shows that important factors considered by the customers among the attributes are analyzed return rate, security, AMC, CEO, human resource management, dividend yield in REITs. Expert as personal information sources and rental income rate in the comparative are considered important factors also. The findings imply developing commodities, professional asset manager in REITs and application integrated marketing communication (internet & off line). This study contribute to understanding customer`s information search in Real Estate indirect investment.