Stakeholder 관계 관리에 있어 협상분석학의 적용 가능성 = The application of negotiation analyses for stakeholder relationship management

다국어 초록 (Multilingual Abstract)

The starting point of this research is there is a close similarity between the conceptual modeling of stakeholder relationship management, which is the important study issue in recent public relations field, and bilateral negotiation which has been extensively researched in negotiation analysis area. The research point of views of this study are two folds. firstly, the various issues in bilateral negotiation have been compared with the recent conceptual modeling and theories in public relations study. Secondly, Murphy`s case study applied game theory to practical understanding of public relations has beef introduced, and also examined which academic area of negotiation analyses does his study exclusively belong to. Finally, I tried to find application possibilities of various negotiation analyses to interpret dynamic stakeholder relationship situations in real public relations fields.