스키리조트의 방문동기, 방문자만족, 행동의도에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to find out visitor motivations, and the relationships among visitor motivations, visitor satisfaction, and behavior intention at Ski Resort. 5 factors of visitor motivations to visit Ski Resort were extracted and titled family closeness, escape, excitement, nature· health, and social prestige. The results show that visitor motivations of ski resort positively influence visitor satisfaction and that visitor satisfaction has a positive influence on behavior intention. Even though visitor motivations don`t significantly have a direct effect on behavior intention, they have on indirect effect through visitor satisfaction. Excitement of 5 factors of visitor motivations was significantly related with visitor satisfaction and behavioral intention.

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