On-line games have become the focus of entertainment and multimedia industries as developments in computer technologies are accelerated and the use of Internet diffuse broadly. In spite of such growth of on-line games, academic discussion regarding th...
On-line games have become the focus of entertainment and multimedia industries as developments in computer technologies are accelerated and the use of Internet diffuse broadly. In spite of such growth of on-line games, academic discussion regarding this phenomenon is relatively limited. This research examined several factors that affect the level of user's commitment on Online games. The level of commitment was classified into two categories, the "usage level commitment" which measures the volume and frequency of use, and the "psychological commitment" which measures the psychological responses to on-line games.