전자상점 성과에 관한 이론적 모형 구축 = Development of the Theoretical Model on Electronic-Store Success

다국어 초록 (Multilingual Abstract)

This study developed the ESM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following :1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studies, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial Derformance of Electronic Store.
The ESM that has six dimensions (System Quality, Information Quality, Service Ouality. Trust, Loyalty, Financial Performance) and expresses the Causal relationship among them was proposed and was compared with BSC (Balanced Scorecard). WebQual, and EWEM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWEM.