사이버대학의 e-Learning 서비스에서 신뢰 차원이 학교충성도에 미치는 영향

국문 초록 (Abstract)

본 연구에서는 주로 조직 차원에서만 국한되었던 신뢰의 대상을 e-Learning 환경에서 대학, 교수자, 학습자와 같이 다차원으로 확장시킨 후, 이들 신뢰 대상이 학교 충성도에 미치는 효과와 더불어 다차원으로 분류된 신뢰 대상간의 상호 관계적 효과를 실증하였다. 또한, 신뢰 형성 요인으로 신용과 호의와 같은 신뢰의 내용적 다차원이 신뢰 대상 각각에 따라 차별적으로 나타나는지에 대해서도 분석하였다. 국내 사이버 대학을 대상으로 html방식의 온라인 조사로 수집된 자료를 이용하여 연구모형을 검증한 결과, 제시된 가설들을 지지하고 있는 것으로 나타났다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고 연구의 한계점과 미래의 연구방향이 제시되었다.

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