마케팅 개념에 의한 평생교육 참여현상의 이해 = Understanding Adults' Participation in Lifelong Education with a Marketing Concept

참고문헌 (Reference)

1 "평생교육경영학" 서울: 학지사 2003

2 "대학부설 평생교육기관의 재정구조 요소와 재정운영 기조분석" 9 (9): 67-84, 2006

3 "고등교육기관에서의 노인들의 평생교육 프로그램 참여요인 정립에 관한 연구" 8 (8): 89-109, 2005

4 "The modern practice of adult education From pedagogy to andragogy" 1980

5 "The inquiring mind. Madison" WI: University of Wisconsin Press. 1961

6 "The Houle typology after twenty-two years" 113-130, 1985

7 "Strategic marketing for educational institutions" Englewood Cliffs, NJ: Prentice Hall 1995

8 "Psychology in organizations: The social identity approach" London: Sage 2004

9 "Participation of adults in education" Boston University 1967

10 "Participation in recurrent education Paper presented at a meeting of national delegates on Developments in Recurrent Education" OECD 1977

11 "Participation in adult education: Breaking boundaries or deepening inequalities?" 1997

12 "Marketing realities in continuing professional education In V. W. Mott & B. J. Daley (Eds.), Charting a course for continuing professional education: Reframing professional practice (pp.55-62). New directions for adult and continuing education, No.86" San Francisco: Jossey-Bass (86) : 55-62, 2000

13 "Learning in adulthood (2nd ed.)" San Francisco: Jossey-Bass 1999

14 "Journal of Marketing" 13-20, 1978

15 "Foundations of practice" 1982

16 "Deterrents to participation in adult education Profiles of potential learners" 29-42, 1990

17 "Basic concept and principles of marketing New directions for continuing education" Jossey-Bass 3-17, 1986

18 "Adult as learners" Jossey-Bass 1981

19 "A generic concept of marketing Journal of Marketing 36" 46-54, 1972