여성의 메이크업과 네일디자인이 호감도에 미치는 영향 = The Effect of Female's Make-up and Nail Design on the likeness

다국어 초록 (Multilingual Abstract)

The purposes of this study were to investigate the correlation between the impressional dimensions and likeness of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 20 stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure fashion interest, likeness toward the stimulus, and GBI scale were composed of 7-point Likert type scales. The sampling method was a convenient sampling. The subjects consisted of 626 male and female, aged from 20 to 49, in areas including Seoul, Gyeonggi Province, Incheon, Busan, Chungju and Chungju. The data collection was conducted between March 13 and March 24, 2006. The validity of the measuring instruments were confirmed by pretests and judge group discussions, and reliability was evaluated by Cronbach' s alpha analysis.
Main gradients and Varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The results of this survey are as follows.
A wearer's make-up, nail design, and a perceiver's characteristics had a significant influence on the interest in the wearer. First, whether or not a female wears makeup had a significant influence on the interest. Second, a wearer's nail color had a significant influence on the interest. Natural color turned out the highest, followed by pink, red, black, and blue in terms of interest. Third, it has turned out that the length of a wearer's nail had no significant influence on the interest. Fourth, a perceiver's interest in fashion had no significant influence on the interest in a wearer. Fifth, according to the analysis of the influence of a perceiver's demographic characteristics on the interest in a wearer, a perceiver's gender, age, and residence had a significant influence on the interest in a wearer. In case of a female perceiver, especially, the interest turned out higher. There was no significance in the interest in a wearer in terms of a perceiver's major.