1 "호텔 관계마케팅의 영향요인과 요인간의 관계에 관한 연구" 2000
2 "패션 점포의 서비스 품질 차원이 소비자 만족에 미치는 영향" 2000
3 "판매원과 고객간의 장기적 관계 발전에 관한 고찰" 2000
4 "의류점포의 대고객 관계마케팅에 관한 연구 백화점을 중심으로" 2001
5 "디자이너 브랜드 샵마스터의 CRM에 관한 연구" 2003
6 "관계효익이 관계몰입 구전의도 및 관계지속의도에 미치는 영향" 2001
7 "관계효익이 관계 질에 미치는 영향에 관한 연구 서비스 유형과 고객의 관계지향성을 중심으로" 1999
8 "why being an excellent customer counts" 1992
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1 "호텔 관계마케팅의 영향요인과 요인간의 관계에 관한 연구" 2000
2 "패션 점포의 서비스 품질 차원이 소비자 만족에 미치는 영향" 2000
3 "판매원과 고객간의 장기적 관계 발전에 관한 고찰" 2000
4 "의류점포의 대고객 관계마케팅에 관한 연구 백화점을 중심으로" 2001
5 "디자이너 브랜드 샵마스터의 CRM에 관한 연구" 2003
6 "관계효익이 관계몰입 구전의도 및 관계지속의도에 미치는 영향" 2001
7 "관계효익이 관계 질에 미치는 영향에 관한 연구 서비스 유형과 고객의 관계지향성을 중심으로" 1999
8 "why being an excellent customer counts" 1992
9 "in social exchange in developing relationships" Academic Press 1979
10 "competing through quality" The Free Press 1991
11 "a theory of interdependence" Inc 1978
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20 "Merchandising/Management「CRM」-②(주)" (1) : 2002
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