서비스 유형별 지각된 가치측정에 관한 연구 = Measuring Perceived Value related Service Typological Approach

다국어 초록 (Multilingual Abstract)

This study was approached to verify the possible difference in the field of service typological perceived value of the customer. In literature review, the type of service were classified with the standard of efficiency, information, amusement, vicarious execution and with the consideration of what benefits delivered to customers. Perceived value of the customers was prescribed benefits that rewarded to paid expense and selected monetary cost, time cost, psychological cost, individual efforts costs.
In empirical study, items of the benefits and items of the expenses were researched with the view to proving the difference between the two expenses of the benefits. As a result of the present study, acquired benefits of the customers which was accrued from purchasing services, were highly researched the degree of perceived benefits as an order of efficiency＞ amusement＞ vicarious service＞ information. Also, There are the difference in perceived value of the customers with the type of service. Finally, we should concern the service typological benefits which was offered whether or not we ought to consider perceived value.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 서비스유형과 지각된 가치측정
• Ⅲ. 실증조사
• Ⅳ. 연구결과의 논의
• Ⅴ. 결론
• 참고문헌
• ABSTRACT