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    이벤트여행상품의 마케팅믹스 전략수립에 관한 연구 = Marketing Mix Strategy of Event Travel Product in Korea

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    https://www.riss.kr/link?id=A3291949

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

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    한국어
    The purpose of this study is to establish the marketing mix strategy of event travel product in Korea. In this research, the theories of event travel product and tourism marketing mix strategy are generally reviewed, and empirical research is performed with the experienced personnels of the major travel agents in Seoul for finding the proper establishment of the marketing mix strategy of the event travel products.
    From this study, and in particular from the empirical research the findings of proper establishment of marketing mix strategy of event travel product were; 1. marketing budget of event travel product is 10-20 percent of the sales profit, 2. distribution ratio is 70% direct sales with 30% indirect sales, 3. commission rate to sub-agent is 6-10 percent, 4. the efficient distribution channel is the sales through organizers, 5. advertisement through newspapers, 5. target markets are professionals with the age of 30's.

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    The purpose of this study is to establish the marketing mix strategy of event travel product in Korea. In this research, the theories of event travel product and tourism marketing mix strategy are generally reviewed, and empirical research is performe...

    The purpose of this study is to establish the marketing mix strategy of event travel product in Korea. In this research, the theories of event travel product and tourism marketing mix strategy are generally reviewed, and empirical research is performed with the experienced personnels of the major travel agents in Seoul for finding the proper establishment of the marketing mix strategy of the event travel products.
    From this study, and in particular from the empirical research the findings of proper establishment of marketing mix strategy of event travel product were; 1. marketing budget of event travel product is 10-20 percent of the sales profit, 2. distribution ratio is 70% direct sales with 30% indirect sales, 3. commission rate to sub-agent is 6-10 percent, 4. the efficient distribution channel is the sales through organizers, 5. advertisement through newspapers, 5. target markets are professionals with the age of 30's.

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