여행사 이미지에 따른 선택행동에 관한 연구 = A Study on the Choice Behavior according to the travel Agency Image

다국어 초록 (Multilingual Abstract)

The Purpose of this study is to the grope for the efficient management plan of travel agency image marketing, searching correlation between travel agency image and consumer behavior. To achieve this primary Purpose, the following study objective have been set up : 1. To systematize the logical base of concepts of travel agency image and consumer, and to analyze by correlation of travel agencyimage and behavior. 2. To present structure plan of travel agency marketing through improvement of travel image on the basis of correlation evidence about travel image and consumer behavior
The analytic result is shown as followings. The results of the research on selected travel agency were canalized through Multiple regression analysis and oneasy ANOVA. The factor Which has effect on travel agency image was influence by factor 1, 5 and 6. considering each travel agency, the factors Which have effect on the travel agency image are factor 1, 5, and 6 for L travel agency and factor 1, 2, 5, and 6 for S travel agency.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 여행사이미지의 이론적 배경
• Ⅲ. 실증연구
• Ⅳ. 요약 및 시사점
• Ⅴ. 결론
• 참고문헌