The purpose of this study was to organize literature related to the corporate culture, the organizational effectiveness and the organizational performance in tourist hotels, and to propose the basic informations for the development of hotel corporate ...
The purpose of this study was to organize literature related to the corporate culture, the organizational effectiveness and the organizational performance in tourist hotels, and to propose the basic informations for the development of hotel corporate culture in the future through the research results. First, the literature review discusses the overview of concepts, influence factors, classifications, structural elements and determining factors
of hotel corporate culture.
Next, the concept of the organizational effectiveness, organizational performance and the relationships between hotel corporate culture and the organizational effectiveness and performance were delineated. Thus the first objective was accomplished.
A questionnaire was developed by utilizing the items for influence factors of hotel corporate culture, of the characteristics for hotel corporate culture, of the organizational effectiveness and performance in tourist hotels to test hypotheses. To collect data the convenient the super-deluxe and deluxe hotels in Seoul. The 716 usable questionnaires were collected. All hypotheses were rejected at the significance level of 0.05.
To determine the factors of the characteristics for hotel corporate culture and the organizational effectiveness, regression analyses were performed. The factors of the characteristics for hotel corporate culture were positively related to the organizational effectiveness. The factors of the characteristics for hotel corporate culture were positively related to the organizational performance. The organizational effectiveness factors in hotels were positively related to the organizational performance. The service orientation of organizational performance in hotels were positively related to the productivity.
As a conclusion, this study attempts to relate the corporate culture of tourist hotel, the organizational effectiveness and performance. The author hopes advancements of hotel corporate culture and the organizational effectiveness(performance). and utilization of study results to the real situation in every tourist hotel.