환경의식적 소비행동에 영향을 미치는 요인에 관한 연구

다국어 초록 (Multilingual Abstract)

This Study has implemented to causally analyze the factors that influence the environmentally concerned consumption behavior of Korean consumers. Most of the already implemented studies of this field is descriptive, so utilizing the results is limited. In this study the data has been analyzed using LISREL. Findings are as follows. Perceived consumer effectiveness has significantly positive influence on the environmental concern, environmental concern has significantly positive influence on the environmentally concerned consumption behavior intention, and environmentally concerned consumption behavior intention has significantly positive influence on the environmentally concerned consumption behavior. But community activities orientation has no significant influence on the environmental concern. As the results, to reinforce the environmentally concerned consumption behavior, the company and government must heighten the level of perceived consumer effectiveness and environmental concern through environmental education, campaign, and green advertising.