인터넷 사용자의 라이프스타일과 구매의사결정에 관한 탐색적 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to supply basic marketing information and establish marketing strategy of domestic company on internet market, by analyzing related using behavior of lifestyle type and purchase decision making on the domestic internet user. This study also presents the possibility of segmentation of internet market on the standard of user lifestyle. The result of empirical analysis is as follows: We have known segmentation of internet market on the standard of user lifestyle, and partially significant difference with respect to using internet information of lifestyle type. But this study has shown that there is no statistically significant difference with respect to internet-using and purchase decision making. This study has also shown significant difference between internet user and nonuser with respect to lifestyle, purchase decision making.