공정성과 상호관계의 질의 관계에 있어 환경불확실성과 관계기간의 조절역할에 관한 연구 : 프랜차이즈 시스템을 중심으로 = Mediators of the Relationship between Relationship Quality and Fairness : Environment Uncertainty and Age of Relationship

다국어 초록 (Multilingual Abstract)

The Objective of this study is to explore the relative influence of subconstructs of fairness (e. g., distributive fairness and procedural fairness) on relationship quality. In addition, the study is also constructed to explore if environment uncertainty and age of relationship play a role as mediators of the relationship between relationship quality and fairness.
The relative influence of subconstructs of fairness on relationship quality were tested by canonical correlation analysis. Cluster analysis was applied to identify different groups based on the environment uncertainty, and then t-test was used to test the difference of environment uncertainty which two groups recognized. For the age of relationship, franchisees were divided into two groups (longer than 24 months vs less than 24 months) because, though the median of the term of contract surveyed was 20 months, the contract should be renewed every year.
Among domestic convenience stores, 'A' franchise which has been successfully settled down in the industry were selected as the subject for the study. Cronbach's alpha(α) , and confirmatory factor analysis using EQS program were used to test reliability, internal consistency and additivity of the measurement scales.
The results of the empirical study were as follows.
1. The procedural fairness had the greater effect on relationship quality than the distributive fairness.
2. The higher the franchisees' recognition of environment uncertainty, the greater the contribution of the procedural fairiness on the increase of positive relationship quality between franchisees and franchisers, but the lower the contribution of the distributive fairness on that.
3. The longer the age of relationship between franchisees and franchisors, the greater the contribution of the procedural fairness on the Increase of positive relationship quality between franchisees and franchisers, but the lower the contribution of the distributive fairness on that.

Key words : distributive fairness, procedural fairness, relationship quality, environment uncertainty, age of relationship

목차 (Table of Contents)

• Ⅰ.문제의 제기
• Ⅱ.이론적 배경
• Ⅲ.연구의 모형 및 가설설정
• Ⅳ.연구의 방법
• Ⅴ.실증분석의 결과
• Ⅵ.결론